Hi, I'm Lotus Tsang, a strategist and creative director. Finding joy in the process as much as the outcome, I take a collaborative, mindful and innovative approach to creative problem solving.
About Lotus
Lotus is a Toronto-born advertising strategist and community outreach specialist, celebrated for her innovative and mindful approach to crafting impactful campaigns that resonate deeply with their audiences.
Fascinated with blending the digital world and the physical world, her strengths lie in designing experiences that balance her technical skills as well creative and futuristic thinking.
Driven by understanding behaviours, habits and thinking, she aims to deliver intuitive, dynamic and impactful experiences. Her passions include Human-centric Design, Generative Design, Mixed Reality, Mental Health and Sustainable Product Design.
In her spare time, she enjoys reading psychology papers, listening to mindful podcasts and doing plitates over the weekends.
COMMUNICATION IS KEY
I Speak
- HTML, CSS and JavaScript
- Cantonese (Chinese) and English
- Emotional Intelligence (EQ)
- Psychology Business
- Creative Problem Solving
- Strategic Forecast
- Adobe Creative Suite & Figma
ABOUT MY PROCESS
My Passion
Employing a digital-creative leadership approach with attention to detail, accessibility, and sustainability, I aim to create work of exceptional clarity and excellence. Our process involves thorough research, stakeholder collaboration, and innovative technology to deliver impactful and responsible solutions.
MY TRACK RECORD
Achievements
I’m the recipient of the Senior Arts Award and Art and Technology Award. My work has been exhibited in the CBC Arts, CTV, ROM Museum, and CF Fairview.
Lotus has forged collaborative partnerships with global enterprises, Fortune 500 companies, the Canadian government, and academic institutions.
Current Partnerships
Passion Project
