TD Bank Visual Audit

In our recent project, we undertook an comprehensive design audit on TD Bank, conducting a deep exploration to attain a thorough understanding of the brand. Our methodology encompassed a multifaceted examination, scrutinizing materials, packaging, signage, advertisements, campaigns, vehicles, stationary, uniforms, electronic media interfaces, and bank locations. Moreover, we engaged in insightful interviews with key stakeholders, including company leaders and employees, to glean invaluable perspectives on the brand strategy.

As aspiring  strategic consultants in our third year of University, our collaborative effort yielded a wealth of findings. We meticulously identified any inconsistencies in TD Bank's brand representation and formulated astute recommendations for refinement. Leveraging our collective expertise, we proposed actionable strategies aimed at fortifying TD Bank's brand integrity and resonance across all touchpoints.

One of the key design solutions we employed was the development of a comprehensive visual identity guideline. This guideline served as a blueprint for maintaining consistency in design elements such as typography, color palette, imagery, and logo usage across all brand assets. 

We conducted a thorough review of TD Bank's digital products, including its website and mobile app. Our design solutions focused on improving usability, accessibility, and overall user experience. We identified areas for streamlining navigation, enhancing visual aesthetics, and integrating intuitive features to facilitate seamless interactions and transactions for users across various devices and platforms.